![]() ![]() We’re really excited about what’s to come. With Spotify Podcast Ads we aim to take podcast advertising to the next level, offering brands unique insights into their audiences and creative solutions that can truly capture consumer attention. This way is to use the Spotify ad URLs and block ads in your. For example, a podcast that has blocked the category of Non-Alcoholic Beverages would prevent ads from a coffee shop or a soda brand from running within the. ![]() “Unlike some digital media channels, podcasts are intimate, they are trusted, they reach people in a very direct and personal way. Apart from using an ad blocker, you can get rid of Spotify ads by modifying your host files. Rak Patel, Regional Head of Sales UK and Pan-EMEA at Spotify commented on the launch: “The popularity of podcasts is rising exponentially in the UK and as a relatively untapped medium for advertisers they offer so much potential for brands to reach diverse audiences in new and engaging ways. Select hosts across these shows, as well as a network of professional voice talent, can also team up with advertisers to help bring their podcast creative to life on Spotify.īT Sport was the first advertiser to take advantage of the new offering in the UK, launching adverts across the Joe Rogan Experience from Monday, 18th January. In 2022, Spotify has become one of the most popular streaming services in the world. Powered by proprietary Streaming Ad Insertion (SAI) technology, which Spotify announced in 2020, Spotify Podcast Ads deliver and report on confirmed ad impressions rather than downloads, as well as reach and frequency, and with this new level of digital insight, advertisers are equipped to make even more data-driven decisions for their podcast campaigns.Īdvertisers can purchase Spotify Podcast Ads on a title-by-title basis – running their creative across preroll, midroll, or postroll ad placements within the show’s episodes. Why Does Spotify Have So Many Ads in 2022. Spotify Podcast Ads offer the intimacy of traditional podcast ads, with the precision and transparency of modern-day digital marketing. Number one is host-read advertising, also known as sponsorship messages. I want to clarify the difference between two different kinds of podcast ads. Image: Spotify Those of us who are serial podcast listeners know how the ad drill goes. Globally podcast listeners doubled last year and in the UK one in four adults reported listening to podcasts on a weekly basis, which is why Spotify is creating a new way for advertisers reach the valuable and engaged audiences that podcasts bring. Some podcast creators may include third-party advertising, host-read endorsements, or sponsorship messages in their episodes. Published JanuComments ( 12) Spotify’s new clickable ad cards. ![]()
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